What we do

Nine B2B marketing services. One outcome — qualified pipeline that converts.

Every service Big Leap offers is designed around one standard: does it generate qualified meetings, build authority, or close revenue? If the answer isn't yes, we don't offer it.

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9
Services offered
100+
B2B clients served
4.1x
Avg pipeline growth
₹40Cr+
Pipeline generated
Featured product

The Leap Outreach System — Done-for-you B2B outbound pipeline for manufacturers

A 6-month managed outbound program that combines B2B Lead Generation + ABM + Marketing Automation into one done-for-you system. LinkedIn outreach, cold email, CRM, reply management — all included at ₹75,000/month.

Explore the LOS → Book a call
28%
Avg. email open rate
4–14
Meetings/month from Month 3
₹75K
All tools included
23 OEM meetings · ₹40Cr export pipeline
Live results — Satvik Techzone & Genome Labs
Service 01
🎯

Account-Based Marketing

The highest-ROI play in B2B. Instead of casting wide, ABM targets the exact companies and decision-makers your sales team wants to close — with bespoke messaging across LinkedIn, email, and content simultaneously.

Tier 1/2/3 ABM Buying committee mapping Intent data Multi-stakeholder
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What it delivers

  • ICP-matched Tier 1/2/3 account lists built from scratch — not bought data
  • Buying committee maps: plant manager, procurement head, finance approver — each with separate messaging
  • Multi-channel engagement: LinkedIn + cold email + retargeting running simultaneously
  • Sales enablement assets: one-pagers, case studies, email templates for each account tier
  • Pipeline reporting mapped to specific target accounts, not generic lead volume

What it delivers

  • 500+ verified B2B contacts per month: direct email, LinkedIn URL, title, company — built for your ICP
  • Outbound sequences (LinkedIn + cold email) with A/B tested messaging
  • Inbound lead capture: SEO content + landing pages converting organic search into pipeline
  • Reply management — every positive reply booked directly into your calendar
  • Weekly pipeline report: contacts reached · replies · meetings booked · pipeline value
Service 02
🔁

B2B Lead Generation

Not IndiaMart enquiries. Not cold-called lists. Verified, ICP-matched B2B leads — procurement heads, plant managers, founders — delivered through a system that combines outbound outreach with inbound demand capture.

Outbound + inbound Verified contacts Reply management CRM integration
Explore Lead Generation →
Service 03
📈

Demand Generation

Paid and organic campaigns engineered around your buyer's research journey — from the first Google search to the sales conversation. Every rupee tracked to pipeline value, not impressions.

Paid + organic Full funnel coverage MQL → SQL Revenue attribution
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What it delivers

  • Full-funnel strategy: awareness → consideration → decision, with different channels for each stage
  • Paid campaigns on Google Search, LinkedIn, and Meta calibrated to B2B buyer behaviour
  • Organic demand through SEO + content — compounding month over month
  • Lead scoring model: MQLs that meet ICP criteria passed to sales, others nurtured
  • Closed-loop reporting from first touch to closed-won revenue

What it delivers

  • ICP-mapped content strategy: topics chosen based on what your buyers actually search
  • Lead magnets: whitepapers, checklists, frameworks that convert organic visitors to leads
  • Landing page architecture and conversion rate optimisation
  • Organic SEO strategy tied to commercial and informational buyer intent keywords
  • Monthly organic pipeline report: sessions · leads · meetings · attributed revenue
Service 04
🧲

Inbound Marketing

Authority-first pipeline. Build the content, SEO presence, and conversion architecture that makes your ideal buyers come to you — already informed, already interested, easier to close.

B2B SEO Lead magnets Conversion CRO Organic pipeline
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Service 05
✍️

Content Marketing

Original research, POV articles, LinkedIn content programs, and case studies that make your brand the most credible voice in your B2B category — long before a buyer ever books a call with you.

Original research Thought leadership LinkedIn programs Case studies
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What it delivers

  • Content strategy mapped to buyer language — not generic topics, but the exact questions your ICP searches
  • Monthly editorial calendar: articles, LinkedIn posts, case studies, lead magnets
  • Founder/brand LinkedIn program: Monil-style thought leadership built for your MD or founder
  • Original research reports — linkbait assets that earn backlinks and media coverage
  • Case study production: structured client interviews, data pull, design, and distribution
Service 06
🔍

SEO — Search & Discovery

Six distinct SEO services — from fixing crawl issues to ranking for AI-powered search. We cover the full spectrum so every search touchpoint in your buyer's research journey is owned by you.

Technical SEO On-Page SEO Off-Page & Link Building Local SEO AEO / GEO
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⚙️Technical SEO

Site speed, crawlability, Core Web Vitals, schema markup, sitemap, canonical tags, and indexation fixes. The foundation everything else is built on.

📄On-Page SEO

H1 structure, meta tags, keyword placement, heading hierarchy, content depth, and internal linking — optimised on every page that matters.

🔗Off-Page SEO & Link Building

Backlink acquisition through digital PR, guest articles, client partner links, and industry directory listings. Domain authority built the right way.

📍Local SEO

Google Business Profile optimisation, NAP consistency, local citations, and local keyword targeting — critical for "B2B agency Gurgaon" type searches.

🤖AEO / GEO (AI Search)

Answer Engine Optimisation and Generative Engine Optimisation — structuring your content to be cited by ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search results.

Service 07
⚙️

Marketing Automation

HubSpot architecture, lead scoring, multi-touch nurture sequences, and CRM integration that moves B2B accounts through your funnel systematically — with full attribution from first touch to closed-won.

HubSpot setup Zoho CRM Lead scoring Nurture sequences
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What it delivers

  • HubSpot or Zoho CRM setup: pipeline stages, deal properties, activity tracking from Day 1
  • Lead scoring model: points assigned based on ICP fit, engagement signals, and intent actions
  • Multi-touch nurture sequences: 5–7 step email flows that move cold leads to warm prospects
  • WhatsApp and email automation for lead follow-up within 5 minutes of form submission
  • Full attribution dashboard: first touch → MQL → SQL → closed-won, all in one view
01
Discovery & architecture

ICP mapping, buyer journey audit, sitemap planning, and conversion architecture design before any code is written.

02
Copy & content

Every page written around buyer language and SEO intent — not generic agency boilerplate.

03
Design & development

Mobile-first build with technical SEO, schema markup, Core Web Vitals, and conversion tracking built in from the ground up.

04
Launch & optimise

Google Search Console setup, sitemap submission, and monthly CRO optimisation after launch.

Service 08
🖥️

Web Design & Development

B2B websites engineered to establish authority and convert — built for long sales cycles, multiple stakeholders, and buyers who do 70% of their research before ever contacting you.

Conversion-first SEO-ready B2B UX Technical SEO built-in
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Service 09
📢

Ads Campaigns

Google Search, LinkedIn, and Meta campaigns engineered for B2B buyers — not B2C audiences. Every campaign is ICP-targeted, tracked to pipeline, and optimised for cost-per-qualified-meeting, not cost-per-click.

Google Search Ads LinkedIn Ads Meta Lead Gen Ads Retargeting
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What it delivers

  • Google Search campaigns targeting commercial B2B keywords — "B2B lead generation India", "ABM agency Gurgaon"
  • LinkedIn Sponsored Content and Message Ads targeting by job title, company size, and industry
  • Meta Lead Gen campaigns with Instant Forms + Zoho CRM integration + WhatsApp follow-up automation
  • Retargeting campaigns across Google Display and LinkedIn — staying visible to prospects who visited but didn't convert
  • Monthly performance report: spend · impressions · clicks · leads · meetings booked · cost per meeting
100+
B2B clients across India and international markets
4.1x
Average pipeline growth for manufacturing clients
₹40Cr+
Export pipeline generated through outbound programs
28%
Average cold email open rate across LOS engagements
How services connect

Every service maps to a stage of the LEAP revenue system.

Our services aren't isolated tactics — they work as a system. The LEAP framework connects them: Leverage authority → Engage accounts → Accelerate pipeline → Prove revenue.

L — Leverage authority

Build your category position first

Content Marketing
SEO (all 6 types)
Inbound Marketing
Web Design & Dev
E — Engage accounts

Reach the right people, right companies

Account-Based Marketing
B2B Lead Generation
Leap Outreach System
Ads Campaigns
A — Accelerate pipeline

Convert engaged accounts to meetings

Demand Generation
Marketing Automation
Ads Retargeting
Lead Scoring
P — Prove revenue

Attribute every rupee to outcomes

Marketing Automation
CRM Integration
Pipeline Reporting
Revenue Attribution

Not sure which service to start with?

Book a free 30-minute strategy call. We'll listen to your pipeline situation and give you a clear starting point — no obligation.

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No commitment · 30 minutes · Clear recommendation either way