B2B SaaS companies grow fast on product-led momentum and founder-led sales until enterprise deals bring in multi-stakeholder buying committees, longer evaluation cycles, and a need for demand generation that a self-serve funnel was never built for.
A free trial and a founder demo can close early adopters. They don't work the same way on a CFO, a security review team, and a VP who all need to sign off before an enterprise contract moves forward.
Most SaaS companies hit this wall around the same stage: pipeline is still founder-dependent, there's no account-based approach for named target accounts, and content still speaks to early adopters instead of risk-averse enterprise buyers.
Big Leap builds the demand generation and ABM layer underneath your product-led motion so enterprise pipeline stops depending on the founder personally chasing every deal.
Named target account lists with buying-committee mapping reaching the economic buyer, technical evaluator, and end user separately, not one generic "decision-maker."
Outbound and content systems that generate qualified enterprise conversations without the founder personally sourcing every lead.
Messaging that moves you from "another tool in the category" to a defined position a buying committee can justify internally.
Sequences built for evaluation cycles that run months, not the days a self-serve trial funnel assumes.
Big Leap works with companies across the following segments of B2B SaaS.
Enterprise SaaS buying is a committee decision, not a single click-through. We build for that reality from the start mapping stakeholders before writing a single message.
We identify every stakeholder in your enterprise deals economic buyer, technical evaluator, end user, security and procurement and what each of them needs to say yes.
A defined list of named accounts that fit your ICP, ranked by fit and reachability instead of spraying outbound broadly and hoping enterprise buyers respond.
Multi-channel engagement LinkedIn, email, content built around each stakeholder's role in the buying committee, not a single generic sequence sent to everyone.
Weekly visibility into meetings booked and pipeline generated from the ABM motion, tracked separately from your self-serve funnel so the value is clear.
Enterprise SaaS deals are won on category credibility, multi-stakeholder trust, and sustained presence not on a free trial alone. Our programs are built around how a VP, CFO, and security team jointly evaluate a software investment.
A curated list of ICP-matched enterprise accounts not a broad spray. Each account scored by fit, intent signals, and reachability before outreach begins.
Separate, role-specific outreach to the economic buyer, technical evaluator, and end-user champion each message written for what that stakeholder cares about, not a single generic pitch.
Messaging that gives your product a clear, defensible position a buying committee can justify internally moving you from "one of many tools" to the obvious choice for your segment.
Thought leadership, comparison guides, and ROI content written for the risk-averse enterprise buyer not the early adopter your PLG motion already captures.
Multi-touch sequences designed for 3–9 month enterprise evaluation cycles keeping your product visible and credible throughout without requiring the founder to manually follow up.
Weekly reports in meetings booked, accounts engaged, and pipeline value tracked separately from your self-serve funnel so the ABM contribution is always clear.
We are actively building our SaaS program and working with select early partners in this space. If your company has strong product-market fit and wants to build an enterprise pipeline beyond founder-led sales, book a call and let's discuss what this looks like for you specifically.
Our playbooks are sector-specific but the underlying systems are consistent giving you both industry depth and operational rigour from Day 1.
Verified decision-maker contacts with direct email and LinkedIn built fresh for every engagement, never bought from a data vendor.
Profile optimisation, connection campaigns, and personalised DM sequences with reply management handled entirely by Big Leap.
Dedicated sending domains, full warm-up, multi-step sequences, A/B testing designed for B2B deliverability and response rates.
Tier 1/2/3 account lists, buying committee mapping, and multi-channel engagement programs for high-value target accounts.
Category-defining articles, LinkedIn content, and case studies built around your buyer's language, not generic industry tips.
Weekly reports in meetings booked, replies received, and pipeline value not impressions, reach, or engagement rate.
Book a free 30-minute call. We'll show you the specific playbook we'd use for your product and give you a straight recommendation on where to start.