Privacy Policy

1. Information we collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information you provide

• Contact details — name, email address, phone number, company name, and job title when you fill out a contact form, book a strategy call, or subscribe to our newsletter
• Communication data — messages, enquiries, and correspondence you send us via email, WhatsApp, or our website contact form
• Business information — details about your company, industry, and marketing goals that you share when engaging with our services

Information collected automatically

• Usage data — pages visited, time spent on pages, referring URLs, and browser/device information collected via Google Analytics
• Cookie data — session cookies and analytics cookies that help us understand how visitors use our website (see Section 7 for details)
• IP address — your IP address is collected automatically by our web server and analytics tools

2. How we use your information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide the services you've requested
• To send you relevant marketing communications if you've opted in or engaged with our services
• To improve our website, content, and service offerings based on usage patterns
• To fulfil our contractual obligations when you become a client
• To comply with applicable laws and regulations, including India's Digital Personal Data Protection Act 2023 (DPDP Act)
• To prevent fraud and ensure the security of our systems

3. Legal basis for processing (DPDP Act 2023)

Under India's Digital Personal Data Protection Act 2023, we process your personal data on the following lawful bases:

• Consent — when you fill out a contact form, book a call, or subscribe to our communications, you consent to us processing your data for those purposes
• Contractual necessity — when you become a client, we process your data as necessary to fulfil our service agreement
• Legitimate interests — we may process data for our legitimate business interests, such as improving our services and communicating with existing clients, where this doesn't override your rights
• Legal obligation — where we are required by law to process your data

4. How we share your information

We do not sell, rent, or trade your personal information to third parties. We may share your data in the following limited circumstances:

• Service providers — we use third-party tools including Google Analytics, Zoho CRM, Calendly, and email platforms that process data on our behalf. These providers are bound by their own privacy policies and data processing agreements
• Professional advisors — lawyers, accountants, and insurers where necessary for our legitimate business operations
• Legal requirements — where disclosure is required by Indian law, court order, or government authority
• Business transfers — in the event of a merger, acquisition, or sale of our business, your data may be transferred as part of that transaction

5. Data retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry and contact data — retained for 3 years from last contact, unless you request earlier deletion
• Client data — retained for 7 years after the end of the client relationship for legal and accounting purposes
• Marketing data — retained until you unsubscribe or withdraw consent
• Website analytics data — retained per Google Analytics' standard retention settings (typically 26 months)

6. Your rights under the DPDP Act 2023

Under India's Digital Personal Data Protection Act 2023, you have the following rights regarding your personal data:

• Right to information — the right to know what personal data we hold about you and how we use it
• Right to correction — the right to have inaccurate personal data corrected
• Right to erasure — the right to request deletion of your personal data, subject to legal retention requirements
• Right to grievance redressal — the right to raise a complaint about how we handle your data
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time

To exercise any of these rights, please contact us at sales@bigleap.marketing. We will respond within 30 days.

7. Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use the site. The cookies we use include:

• Essential cookies — necessary for the website to function correctly. These cannot be disabled.
• Analytics cookies — Google Analytics cookies that help us understand visitor behaviour. These collect data anonymously and can be disabled by adjusting your browser settings or using the Google Analytics Opt-out Browser Add-on.

You can control cookies through your browser settings. Disabling analytics cookies will not affect the functionality of the website.

8. Third-party links

Our website may contain links to third-party websites, including LinkedIn, Calendly, and other platforms. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies before providing any personal information.

9. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include access controls, encrypted data transmission, and regular security reviews of our systems and tools.

No method of transmission over the internet is 100% secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.

10. International data transfers

Some of our third-party service providers (including Google and Zoho) may process your data outside India. Where this occurs, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

11. Children's privacy

Our website and services are directed at business professionals and are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

13. Contact and grievance redressal

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint about how we handle your personal data, please contact: