Five India-based agencies with a published ABM offer, described from their own pages, plus a simple test for whether ABM suits your manufacturing business at all.
Short answer: ABM fits a manufacturer when you can name the buyers you want: a bounded list of OEMs, EPC contractors, importers or distributors, where one account is worth a lot and several people approve the purchase. If your buyers are many, small and unknown, start with search instead. Five India-based ABM agencies are compared below, including Big Leap.
Disclosure: This article is published by Big Leap (Big Leap Digital Services Pvt Ltd), which offers account-based marketing and is one of the five agencies below. We describe every agency, including ourselves, only from its own public pages. Agencies that want a correction can write to monil@bigleap.marketing.
An agency was included if its website, when we read it in November 2026, showed all of the following:
We did not rank or score the agencies, and we have not repeated their client results or award claims beyond what is needed to describe them, because we cannot verify them. They are listed alphabetically. For a broader view of how to approach ABM yourself, see our ABM guide for Indian B2B companies.
ABM is a method, not a channel. Before choosing an agency, check whether the method suits how you sell. Answer these five questions honestly.
Rule of thumb: if you answered yes to the first, second and fifth questions, ABM is worth testing. If buyers find you by searching for a product, put search and an RFQ-ready website first, and consider ABM later for your largest targets.
ABM programmes are usually organised in tiers. Several agencies below, and our own ABM service page, describe three: one-to-one for a few strategic accounts, one-to-few for clusters of similar accounts, and one-to-many for a larger list with lighter personalisation.
| Agency | Base (per its site) | Who its ABM page addresses | Account list size stated | Channels named |
|---|---|---|---|---|
| Big Leap | Sector 66, Gurugram | Manufacturers, exporters and industrial firms targeting OEMs and international buyers | 20–100 named companies | LinkedIn, personalised email, retargeting ads, account-specific content, CRM tracking |
| Corptive | Nehru Place, New Delhi | High-value deals with Indian enterprises, PSUs and government | Usually 10–25 accounts to start | LinkedIn, personalised outreach, executive direct mail, events, warm introductions |
| Monaqo | Indiranagar, Bengaluru | SaaS, enterprise tech, fintech and other B2B companies, Indian and global | Not stated | Multi-touch campaigns, sales enablement, personalisation, regional-language content |
| Oxper | Golf Course Road, Gurgaon | Manufacturers of capital equipment, industrial solutions and engineering services | 20–50 high-value accounts | Personalised campaigns, LinkedIn, technical content, SEO, demand generation |
| The Smarketers | Gachibowli, Hyderabad | Technology and B2B firms; a dedicated page for OEMs and industrial manufacturers | Focus on "the right 50 accounts" (manufacturing page) | LinkedIn, programmatic and IP-based ads, direct mail, personalised hubs |
Source: Big Leap ABM page
Big Leap publishes this article. Our ABM page is written for Indian manufacturers targeting OEM buyers, exporters approaching specific international brands, and industrial companies pursuing large accounts. It describes building an ideal customer profile from interviews with existing clients, then a verified list of 20–100 named companies, and mapping the technical evaluator, procurement head, finance approver and MD-level sponsor in each.
Outreach combines LinkedIn sequences, personalised email and retargeting ads, supported by one-page case studies and capability documents written for the target accounts. Every account is tracked in the client's CRM, with weekly pipeline reports and a monthly account-level review across a standard six-month programme.
Source: Corptive ABM page
Corptive runs ABM for companies selling high-value deals to Indian enterprises, PSUs and government. Its page describes mapping the whole buying group for each account, including economic buyer, champion, technical evaluator, procurement, finance and external influencers such as consultants. Accounts are chosen on fit, intent and trigger events like budgets, tenders and leadership changes, then tiered one-to-one, one-to-few and one-to-many.
A distinctive element is its network: the page says its events have brought together senior officials and CXOs since 2016, and it uses warm introductions and closed-door roundtables alongside LinkedIn, outreach and direct mail. It usually starts with 10–25 accounts for two quarters and reports monthly on coverage, engagement, meetings and pipeline.
Source: Monaqo ABM page
Monaqo is a Bengaluru-based growth marketing agency whose ABM page describes a full-funnel programme covering account targeting, sales enablement and programmatic personalisation. It names SaaS, enterprise tech, fintech, edtech, cloud infrastructure, AI and B2B eCommerce as the verticals its framework is optimised for, while describing the framework itself as industry-agnostic.
The page says it runs campaigns for Indian and global companies, can create ABM content in Indian regional languages for city-based targeting, and reports through weekly dashboards and monthly executive recaps. It describes pricing as modular, based on the number of accounts, campaign complexity and tech stack.
Source: Oxper complex manufacturing page
Oxper's page is aimed at manufacturers selling capital equipment, industrial solutions and engineering services. It describes ABM that identifies 20–50 high-value target accounts and builds personalised campaigns around their challenges, noting, for example, that an EPC contractor and an automotive OEM need different messages for the same solution.
ABM sits alongside lead generation aimed at roles such as plant managers, design engineers and procurement managers, technical content such as application notes and engineering case studies, industrial SEO and demand generation. The page says it tracks MQLs, SQLs, pipeline contribution and revenue impact.
Sources: The Smarketers homepage, ABM for manufacturing page
The Smarketers describes itself as an ABM, inbound and HubSpot agency for B2B organisations, and states it received ITSMA's Marketing Excellence Gold Award for an ABM programme. It is also a HubSpot Platinum Solutions Partner, per its site. Its client industries include IT services, SaaS, cybersecurity, health and manufacturing and industrial automation.
Its manufacturing ABM page targets OEMs, Tier-1 suppliers and industrial automation firms. It describes using intent data to build a tiered account list, technical content such as case studies and teardowns for each vertical, and one-to-one or one-to-few campaigns across LinkedIn, IP-based ads and personalised hubs. It frames ABM for manufacturing as a 6 to 12 month commitment.
Most ABM programmes use LinkedIn because it lets you target people by company, role and seniority. Manufacturers should know one constraint before they plan. LinkedIn's Matched Audiences help page states that the minimum audience for an ad set is 300 member accounts, and it suggests far larger audiences for good results.
If your one-to-one tier is five factories with a handful of engineers each, ads alone will not reach them precisely. In practice that tier depends on direct email, phone, LinkedIn messages from your own team, plant visits and trade shows, with ads reserved for larger one-to-few and one-to-many tiers. Ask any agency how they handle this for your list.
If your buyers use AI assistants such as ChatGPT or Perplexity to shortlist suppliers, ask too how the agency approaches generative engine optimization (GEO).
Account-based marketing (ABM) means choosing the specific companies you want as customers first, then marketing to the people inside those companies who influence the purchase. Instead of attracting as many leads as possible and filtering them, you coordinate sales and marketing around a named list, with messages tailored to each account or group of accounts.
It can, when the buyer list is defined and valuable: a component maker targeting a few dozen OEMs, an equipment supplier selling to EPC contractors, or an exporter approaching named importers. It suits products with long cycles and several approvers. It is a poor fit for commodity products sold to many small, unidentified buyers.
Agencies publish different starting points. Corptive says it usually starts with 10 to 25 accounts, Oxper describes 20 to 50, Big Leap's ABM page describes 20 to 100, and The Smarketers' manufacturing page talks about focusing on 50 accounts. Start with as many as your sales team can follow up properly.
Expect months, not weeks. The Smarketers' manufacturing ABM page describes a 6 to 12 month commitment, and Corptive says pipeline typically builds over one to two quarters. Early signs are engagement and meetings with the right people; orders follow your normal sales cycle, which is often long for industrial products.
Rarely on its own. LinkedIn lets you target uploaded company lists, but its help centre states a minimum audience of 300 members per ad set, which a short list of factories may not reach. Most manufacturer ABM programmes combine LinkedIn with direct email, calls, events and account-specific content.
Share it with us. We will tell you whether ABM is the right approach, and how our account-based marketing service would run it.
Every figure in this article comes from the page listed here. We read each page while writing this article (November 2026); pages can change after that.
About the author. Monil Bhardwaj is the founder of Big Leap, the brand of Big Leap Digital Services Pvt Ltd, a B2B marketing company in Gurugram founded in 2020. About Big Leap →
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