Big Leap is India's specialist B2B marketing agency for manufacturers and exporters. We help ₹5Cr–₹100Cr companies replace portal-dependency with qualified inbound and outbound pipeline — built around how procurement actually buys.
"Procurement cycles, BOM conversations, plant-manager psychology, multi-stakeholder approvals — none of this fits into a 'social media + Google Ads' package."
IndiaMart, TradeIndia, and Alibaba bring volume — but mostly traders and price-shoppers, not the procurement heads who control real budgets.
₹5–20 Lakh per event, once a year. A handful of good conversations, then silence for 11 months until the next show.
Your team understands the product deeply. They don't have time to learn ICP mapping, LinkedIn outreach, or marketing automation on top of running the plant.
A single deal involves a plant manager, a procurement head, and a finance approver — each needing different messaging at different times.
Most agencies apply the same B2C-style content calendar to a CNC machine manufacturer as they would to a fashion brand. It doesn't translate.
Marketing spend with no attribution to actual RFQs, OEM meetings, or signed contracts — so it's the first budget line cut in a downturn.
Big Leap's manufacturing marketing system combines outbound (the Leap Outreach System), account-based marketing for target OEMs and buyers, and content built around how plant managers and procurement heads actually research vendors. We've run this for auto ancillary manufacturers, chemical processors, packaging exporters, and industrial equipment makers — the playbook is already proven before we start with you.
Each sector has its own buyer language, procurement cycle, and channel mix. Here's where we have direct experience and proven playbooks.
OEM-focused outbound targeting Tier 1/2 procurement heads. Live case study: Satvik Techzone.
Long-cycle ABM for capital equipment buyers — plant managers, technical evaluators, finance approvers.
Technical content and compliance-aware outreach to formulation and procurement teams.
Export-focused outbound to international brand and supply chain buyers. Live case study: Genome Labs.
B2B sourcing buyer outreach for export houses and private-label manufacturers.
Compliance-led content and outreach to retail and food-service procurement teams.
Three components, deployed together — not sold as separate add-ons.
ICP-mapped contact lists of procurement heads and plant managers, LinkedIn DM sequences, and verified cold email — delivering 4–14 qualified meetings per month from Month 3.
Explore the LOS →Tier 1/2/3 target account lists built around your actual OEM and buyer wishlist — with multi-stakeholder engagement sequences for plant managers, procurement, and finance.
Explore ABM →Technical content, case studies, and SEO built around how your buyers actually search — "IndiaMart alternatives for manufacturers", "B2B marketing for [sector]", and more.
Explore Content Marketing →Every campaign tracked back to RFQs, OEM meetings, and signed contracts in Zoho CRM — so marketing spend is defensible to your finance team.
Explore Marketing Automation →Satvik Techzone was 100% dependent on IndiaMart and exhibitions. Through ICP-mapped contact lists, LinkedIn DM sequences, and verified cold email — they booked 23 OEM meetings, signed 3 new contracts, and grew pipeline 4.1x.
"The quality of meetings was in a different league from anything IndiaMart ever delivered."
— Director, Satvik Techzone
Genome Labs had zero direct international buyers — all export orders went through brokers. A 6-month outreach program targeting GCC, UK, and Southeast Asia delivered 487 verified contacts, 31 meetings, and 6 new direct international buyers.
"We went from zero international presence to a ₹40 Crore pipeline in 6 months."
— Founder, Genome Labs
The Leap Outreach System is our done-for-you, 6-month outbound pipeline engine — built specifically for manufacturers like Satvik and Genome Labs. ICP mapping, LinkedIn outreach, verified cold email, and CRM — all included.
"Your factory is world-class.
Your pipeline isn't."
Book a free 30-minute Manufacturing Pipeline Audit. We'll map your current channels, identify gaps, and show you exactly how our system applies to your sector — no pitch deck required.